AI-powered search is rapidly becoming part of everyday life. Whether it’s ChatGPT answering questions, Perplexity delivering instant answers, or Google surfacing AI summaries, more customers are finding information without visiting a traditional search results page.
That means if your business isn’t showing up in AI-generated answers, you could be missing out on valuable leads. The good news? You don’t need expensive tools to check where you stand — you can run simple tests today.
1. Ask AI the questions your customers ask
Pick 5–10 of the most common questions you hear from customers. Ask them directly to AI tools like ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews. Check whether your business is:
- Mentioned by name
- Linked as a source
- Absent entirely
Tip: Vary your wording. AI understands natural language, so try different phrasings to see if results change.
2. Search for location + service
Test local intent queries like “best [service] in [location]” or “top-rated [service] near me.” AI tools often tailor results by region — if your business isn’t showing, your local signals may be weak.
3. Check factual accuracy
Ask AI tools to describe your business. Are the details — like address, phone number, services, pricing, and opening hours — correct? Inaccurate data means you need to update your website, Google Business Profile, and online directories to keep information consistent.
4. Test for niche queries
Go beyond the obvious. Ask questions about specialised or uncommon services you offer. Niche queries often have less competition, making them easier wins for AI visibility if you’ve created relevant content.
5. Compare against competitors
Run the same tests for your main competitors. Look for patterns — what information are they giving AI that you aren’t? This can highlight content or authority gaps you need to close.
Making sense of the results
If you’re consistently absent, it’s a sign your content isn’t structured or visible enough for AI to trust. If you appear occasionally, you may need more authoritative, well-structured, and up-to-date content. If you appear often but details are wrong, focus on fixing your business information consistency.
Final thoughts
Testing your AI search visibility can be done manually of you can use tools like AIOptimise to make sure you are getting the maximum value from your AI powered content. The earlier you start, the easier it is to secure your place in AI-generated answers before the competition catches up.
Ready to check your AI visibility?
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